ABOUT
Her Excellency, Khawla Al Serkal, is the Director General of Sharjah Ladies Club (SLC) and has been instrumental in the club’s successful expansion since 2004. She graduated from the American University of Sharjah in 2002 with a Bachelor of Science in Business Administration (BSBA) minor in marketing. Upon graduation, she joined Dubai Municipality’s institutional marketing department and later occupied a position as a head of institutional marketing and exhibitions unit. Three years later, she joined SLC in 2005 as the assistant marketing manager, and her roles subsequently evolved until her appointment by Her Highness Sheikha Jawaher bint Mohammed Al Qassimi, as a Director in 2011 and a Director General in 2015. Such designation came in recognition of HE Al Serkal’s stellar efforts throughout her time within the club.
A family woman at heart, HE Al Serkal is mother to three young daughters and wife to His Excellency Tariq Al Gurg, CEO of Dubai Cares. Between her commitments to her work and her family, HE Al Serkal manages to remain involved with several professional affiliations, as such:
- Board of Trustees – Sharjah Sports Family Awards (2017).
- Vice chairperson, Board of Directors – Sharjah Cultural and Chess Club (since 2015).
- Board member, Executive board – Sharjah Children Centres (2013).
- Head of the Child Safety Campaign (2010).
HE Al Serkal was awarded the Sheikha Jawaher Medal for Contribution and Excellence in 2014 as well as a special recognition from Her Highness Sheikha Jawaher bint Mohammed Al Qassimi (SLC’s Silver Jubilee Event – in November 2007). Among other awards, was an award from Xponent Media FZ in 2015 as the “Emirati Women Achiever”, and another from Executive Women as the “Mind of a Winner” in 2016.
Not only was HE Khawla Al Serkal engaged in the professional field solely, in 2006 she managed to be functional in charity based initiatives such as Majida AlRoumi’s charity concert as an active member in the organizing committee, and aiding the Lebanese citizens in Together for Lebanon.